Branding Together co-hosts Theresa Hegel and Cassie Green delve into the vibrant intersection of print and promo industries in October 2025. The episode opens with them sharing exciting updates about the upcoming PRINTING United Expo and various industry headlines, including the announcement of the Decoration Disasters Contest winner happening at the show and the retirement news of ASI president and CEO Tim Andrews. Other headlines include:

• Printing Impressions recently released the 2025 Printing Impressions 300
• Discover the Counselor Promo Campaign Awards

The conversation then shifts to an insightful interview with Jeremy Picker, CEO and Creative Director of AMB3R Creative. Jeremy shares his journey into the world of branding, emphasizing the significance of creativity, empathy, and strategic planning in creating impactful promo campaigns. To wrap up, Theresa and Cassie indulge in a fun game called “Pitch or Pass,” where they propose and judge absurd product ideas.

Branding Together Episode 10 Time Stamps

01:04 – Exciting Industry Headlines

09:08 – Importance of In-Person Events

19:39 – Interview with Jeremy Picker

37:09 – Streamlining Creativity in a Fast-Paced Industry

39:05 – Adapting to Industry Changes and Client Needs

40:04 – From Retail Trends to Individual Client Focus

44:20 – Secrets to Creating the Perfect Campaign

52:11 – Elevating Branded Merchandise Beyond Tchotchkes

01:01:15 – Future Trends and Challenges in the Promo Industry

01:09:26 – “Pitch or Pass”

Listen to Previous Episodes

• Productivity Hacks, Plus One Man’s Journey from Intern to CEO
• Optimizing the Print-on-Demand Business Model
• Building Legacies Featuring a Founding Fathers’ Promo Showdown
• Embarking on Printing and Branding Journeys
• Koell Collins of STBL Strategies, a Print and Promo Pioneer
• The Intersection of Sustainability in Print and Promo