Episode #77: Branding Together: Retail Brand-Building Secrets From the Creator of Atomicchild
Date: March 5, 2026
Duration: 49:03
The convergence of retail with the promotional products and printing industries is more pronounced than ever. As consumers seek personalized and unique experiences, promotional products and printed gear are no longer just about basic logos and designs; they are about storytelling and connection. This shift signifies a broader trend where these items are being viewed as extensions of an identity.
Jimmy Bryant, owner and founder of outdoor-inspired retail brand Atomicchild, has worked in nearly every segment of the printing and retail industries. With roots in production and apparel printing, Jimmy set out several years ago to launch his own creative lifestyle brand. As an entrepreneur, he shares his perspective and advice for any promotional products distributor and apparel decorator that is also blurring the lines with retail.
Industry Headlines
- Sustainable Merch Summit 2026 Returns on Earth Day
- How Made-to-Order Apparel Levels Up Promo Campaigns
- Heat Transfer Warehouse Announces Closure
- Print On Demand Conference 2026: ‘The Opportunities Are Limitless’
Branding Together March 2026 Time Stamps
- 1:57 – Industry Headlines and Updates
- 10:50 – Business Diversity and Growth Through Retail
- 20:46 – The Blurring Lines Between Print, Promo, and Retail
- 24:49 – Meet Jimmy Bryant, Creator of Atomicchild
- 29:21 – Navigating Early Challenges in Brand Building
- 34:20 – Building Retail Relationships
- 43:51 – Game: If the Industry was a Person…
Listen to Previous Episodes
-
- February 2026: Using Promo Products to Support Literacy Programs
- January 2026: Unveiling Our Special Merch Project, With Stanley/Stella
- December 2025: Industry Wins, Holiday Rapid Fire, and What’s to Come in 2026
- November 2025: The Rise of Custom Packaging in Print and Promo
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