Episode #48: Branding Together: Embarking on Printing and Branding Journeys
Date: June 16, 2025
Duration: 41:36
Tune in as Branding Together co-hosts Theresa Hegel and Cassie Green delve into the converging worlds of print and promotional products.
The June episode kicks off with industry news and notable headlines, including legislative advocacy in the printing industry and upcoming events. Theresa and Cassie also share three adjectives that define their personal brands.
In the second segment, they interview Lindsey Reid, founder and CEO of emblm and president of Direct Printing and Graphics, about her entrepreneurial journey, her experience in rebranding amidst the pandemic, and how she uses LinkedIn for industry thought leadership.
Cassie and Theresa wrap up with a fun and lighthearted exercise where both hosts rename everyday items with amusing titles.
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