It’s spring time, which typically is a season of growth. Branding Together co-hosts Theresa Hegel and Cassie Green take listeners through an engaging journey across the print and promo industries. They offer advice on how to weather the current economic climate as well as ways to achieve personal and professional growth.

The episode kicks off with news and headlines impacting the print and promo industry, from sustainability efforts to the challenges of tariffs, emphasizing the importance of collaboration and adaptability. Special guest Koell Collins, founder of STBL Strategies, shares her expertise in integrating print and promo solutions, sustainable practices, and the value of leveraging technology. The episode wraps up with a fun Kentucky Derby-themed quiz, testing Cassie’s ability to differentiate between horse names, dog names, and promo products.

Branding Together Episode Five Time Stamps

01:07 – Industry News and Headlines

08:20 – Strategies for Weathering the Storm

16:11 – Guest Interview: Koell Collins

31:22 – Fun Quiz: Horse, Dog, or Promo Product?

Links and resources discussed in the episode:

• The Next Five Years Package
• PRINTING United Alliance Unified Printing Taxonomy
• ASI’s Ongoing Tariff Coverage
• PRINTING United Alliance Tariff Survey