Episode #80: Branding Together: How Small Sustainability Changes Can Have a Big Impact
Date: April 7, 2026
Duration: 50:50
It can be easy to slip into the negative side of the sustainability discussion. But this Earth Month, Branding Together cohosts Theresa Hegel and Cassie Green are discussing the positive progress the print and promo industries have made. From the continuing work in extended producer responsibility (EPR) efforts to more events and resources, there is plenty of good to celebrate.
April 2026 episode guest Julie Schneiderman, founder and CEO of EcoStiks, is proof that small sustainability changes pay off big time. From the launch of her brand to the Skip the Lid movement, Julie is working hard to change the rhetoric that sustainability isn’t worth the effort.
Industry Headlines
- drupa insights goes online
- ASI Names Ashish Mittal as New CEO
- L2 Brands Earns Fair Labor Accreditation
- ASI Fort Worth 2026: Full Recap & All Our Coverage
Branding Together April 2026 Time Stamps
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06:43 – Celebrating Wins in Sustainability
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15:35 – Introducing Julie Schneiderman and EcoSticks
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24:16 – The Impact of Single-Use Plastics in Promotions
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30:40 – Innovative Brand Activations and Community Engagement
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33:32 – The “Skip the Lid” Movement
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39:35 – Encouraging Sustainable Practices in the Industry
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44:50 – Fun and Personal Reflections on Change
Listen to Previous Episodes
- March 2026: Retail Branding Secrets from the Creator of Atomicchild
- February 2026: Using Promo Products to Support Literacy Programs
- January 2026: Unveiling Our Special Merch Project, With Stanley/Stella
- December 2025: Industry Wins, Holiday Rapid Fire, and What’s to Come in 2026
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