Connected Threads - Trend Report From FESPA 2026 (And More From This Week)
Weekly Snapshot
From AI to automation to shifting supplier dynamics, the conversations happening at FESPA 2026 offer a look at the technologies, products, and strategies currently shaping apparel decoration.
Headlines From Around the Industry
- ICYMI: SanMar Enters Definitive Agreement to Acquire BELLA+CANVAS
- Why it matters: Continuing M&A activity could reshape sourcing, distribution, and product strategy across the decorated apparel market.
- Shirt Lab Announces 2026 AI Summit
- Why it matters: AI is rapidly moving from experimentation to implementation, and decorators are looking for practical ways to apply it to sales, production, and workflow.
- MADE Laboratory Brings a New Event to Texas with Make-Ready 2026
- Why it matters: Smaller, focused industry events offer new opportunities for decorators to access hands-on education and niche expertise.
Featured Picks
- Holy Grail Design Tips for Digital Printing
- Why we picked it: Strong digital printing starts long before production, and smart design decisions can dramatically improve print quality and consistency.
- How Creative Merch and Sales Strategies Shape the Future of Print and Promo
- Why we picked it: Great merch doesn’t sell itself — decorators who combine creativity with intentional sales strategy separate themselves from the competition.
- An Assessment of Apparel Decorating Technology for the Modern Print Business
- Why we picked it: Technology decisions directly impact speed, scalability, and profitability, making it critical for decorators to evaluate what truly fits their business needs.