Apparel decorators are known for innovation, creativity, and the will to create the coolest garments their customers ask for. But there’s still a major challenge within in the industry when it comes to a crucial piece of the business puzzle: sales.

Kevin Baumgart of Sales Ink shares expert insights on how apparel decorators can transform their sales strategies in the May 2026 episode of the Apparelist podcast. Decorators can discover practical tactics for proactive outreach, effective use of data, and building memorable customer experiences to drive predictable revenue, as well as:

• Identifying gaps in sales processes within apparel decorating shops
• Proactive outbound sales strategies and their impact
• Using data and metrics to improve sales effectiveness
• Building customer relationships through curated kits and personalized outreach

Click here to download the Sales Ink Kitting and Boxing Guide

Episode Notes and Key Time Stamps

• 03:50 – Identifying Gaps in Sales Processes for Apparel Decorators
• 05:49 – Challenges Faced by Apparel Decorators in Sales
• 08:18 – Understanding the Importance of Proactive Sales Strategies
• 10:32 – Success Stories: Effective Sales Strategies in Action
• 15:08 – Improving Inbound Sales and Customer Engagement
• 19:14 – Building Effective Sales Pipelines
• 23:13 – Top Sales Rules for Success