Episode #81: Threads of Change: How Small Businesses Can Thrive by Engaging with Local Government
Date: April 17, 2026
Duration: 48:12
Most apparel decorators understand the basics of how to run a small business, from accounting and sales management to the actual production processes. But one aspect of running a small business that tends to fly under the radar is being involved in the local community. Participating in farmer’s markets, sponsoring local 5Ks, and even serving a local nonprofit are great options to not only market your business but understand the community you serve.
Being involved in the local government is also an important piece of the puzzle. It may sound daunting, but Carolyn Cagle, owner of Strikke Knits in Stacy, Minnesota, explains why even simply paying attention to local government affairs positively impacts your business.
In the April 2026 episode of Threads of Change, Cagle shares insights on how small businesses can effectively engage with local government, understand regulations, and leverage community involvement for growth.
Key Takeaways
- Learn the importance of local government involvement for small businesses
- Dig into how to engage with economic development boards
- Get strategies for community involvement and advocacy
- Understand how to balance business growth with community interests
Threads of Change April 2026 Time Stamps
Past Episodes
March 2026 – A Guide to Managing Anxiety for Small Business Owners
December 2025 – Living and Working with Chronic Illness
November 2025 – A Discussion on Gendered Ageism in the Workplace
October 2025 – Lee Stuart on Confronting Mental Health and the Relentless Pursuit of Success
More Episodes
Episode #99: 'Trends Are Like Buses' (and Other Hard-Won Deco and Promo Lessons)
Lizz Riedy, STAHLS', joins the Apparelist podcast to discuss how decoration methods, promotional products, and successful campaigns all go hand-in-hand.
Listen
Episode #98: Branding Together: In Search of the ‘Unicorn’ Who Can Sell Both Print and Promo
Dana Schumacher, chief growth officer at QRG, shares insights on print and promo and how to create that sales unicorn who can sell both.
Listen
Episode #97: The New Rules of Winning in Apparel Decorating
Toby Whitmoyer, CCO at S&S, discusses growth opportunities in apparel decorating, the refreshed look for S&S, and how the company is positioning itself as more than a blanks partner.
Listen
Episode #96: Branding Together: Why Print and Promo are Winning with the Human Touch
Explore the growing connection between print and promo — and why tangible, human-centered experiences matter in an increasingly digital world.
Listen
Episode #95: Branding Together: Why Attending In-Person Industry Events Is Key
Throughout the episode, the co-hosts swap trade show stories, share advice for first-time attendees, and play a ridiculous “trade show survival draft” game.
Listen
Episode #94: The Collaboration Boom Changing Decorated Apparel
Josh Ellsworth, CRO at STAHLS', previews PRINTING United Expo while digging into the bigger shifts shaping apparel decoration right now.
Listen
Episode #93: Branding Together: Finding Opportunities Within Failures
From a mix of industry headlines, a reflection on why failure can be a useful teacher, and an interview with print industry veteran Colin Sinclair McDermott of The Online Print Coach, Theresa Hegel and Cassie Green bring the heat in the August 2026 episode.
Listen
Episode #92: Why Print Needs Curiosity to Thrive
Ford Bowers, CEO of PRINTING United Alliance, shares his deep industry expertise on current trends, technological convergence, and the impactful shifts shaping the printing landscape.
Listen