ASI’s Theresa Hegel and PRINTING United Alliance’s Cassie Green delve into the latest news from the print and promo industries, including the much-anticipated ASI Show coming up in Chicago and recent industry mergers. Plus, deep-dive into the Alliance’s 2024-2025 Wages, Salaries, and Benefits Report.

They share personal anecdotes on navigating their careers in the evolving media landscape. Guest Billy Snyder of Big Frog Custom T-shirts & More (Cumming, Georgia) recounts his journey from a teen graphic designer to business owner and offers valuable advice for budding industry professionals.

The episode wraps with a humorous segment imagining the promotional products that historical figures like Betsy Ross, Alexander Hamilton, and George Washington would carry today.

Branding Together Episode Seven Time Stamps

01:58 – Exciting Industry Updates

09:04 – Sustainable Merch Summit Highlights

12:43 – Personal Journeys in the Industry

19:02 – Interview with Billy Snyder: From Graphic Designer to Business Owner

26:10 – Returning to Big Frog: The Decision

27:50 – Becoming the Owner and Building a Legacy

30:37 – Growth Strategies and Future Plans

34:26 – Advice for Aspiring Entrepreneurs

36:56 – Fun and Games: Founding Fathers Merch

Listen to Previous Episodes

• Embarking on Printing and Branding Journeys
• Koell Collins of STBL Strategies, a Print and Promo Pioneer
• The Intersection of Sustainability in Print and Promo
• Luck or Preparation? How Hard Work Creates Opportunities in Print & Promo
• What We Love About the Print and Promo Industries