Episode #57: Branding Together: Productivity Hacks, Plus One Man's Journey from Intern to CEO
Date: September 16, 2025
Duration: 1:02:27
Join Theresa Hegel, ASI, and Cassie Green, PRINTING United Alliance, in this engaging episode of Branding Together as they explore the evolving worlds of print and promo. They kick things off with industry headlines — here’s everything you need to know about the latest happenings:
- Apparel Suppliers Broaden Supply Chains Amid Tariff Concerns
- Gildan to Acquire HanesBrands
- Marc Simon Retires as CEO of HALO; Jim Hilt Named as Replacement
- Wallace Graphics’ Acquisition of Standard Press
The hosts also share timeless productivity tips, emphasizing the importance of focus time and good old-fashioned to-do lists.
The highlight of the episode is an insightful interview with Joel Freet, CEO of Cutter & Buck, who discusses his journey from intern to CEO, strategies for navigating tariffs, the role of AI in operations, and the company’s sustainable practices.
The episode wraps up on a fun note with a hilarious game of “Would You Rather: Robot Edition,” leaving listeners entertained and informed.
Branding Together Episode Nine Time Stamps
Listen to Previous Episodes
- Optimizing the Print-on-Demand Business Model
- Building Legacies Featuring a Founding Fathers’ Promo Showdown
- Embarking on Printing and Branding Journeys
- Koell Collins of STBL Strategies, a Print and Promo Pioneer
- The Intersection of Sustainability in Print and Promo
- Luck or Preparation? How Hard Work Creates Opportunities in Print & Promo
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