Episode #66: Branding Together: The Rise of Custom Packaging in Print and Promo
Date: November 18, 2025
Duration: 45:40
Join us for the November episode of Branding Together, where co-hosts Theresa Hegel of ASI and Cassie Green of PRINTING United Alliance connect with Lauren Davis and Sean Doherty from Box Genie. The conversation explores the significant growth of custom packaging in the promotional and printing industries, emphasizing its role in creating emotional connections with customers and enhancing the unboxing experience as a critical first interaction.
And of course, it wouldn’t be Branding Together without some industry news headlines and a little fun at the end! Making headlines this month:
- PRINTING United Expo 2025 Delivers Record-Breaking Number of Attendees and Exhibitors in Orlando
- PRINTING United Expo 2025: Printers Share Their Promo Success Stories
- Inktavo and OrderMyGear Announce Merger
- Counselor 2025 Power 50
Branding Together Episode 12 Time Stamps
1:09 – Headlines From the Print and Promo Industries
7:58 – Highlights and Takeaways from PRINTING United Expo 2025
17:03 – Box Genie on the Rise of Custom Packaging
21:00 – The Emotional Impact of Unboxing Experiences
24:04 – Maintaining Brand Consistency in Packaging
28:04 – Sustainability in Packaging
33:45 – Emerging Trends in Custom Packaging
40:28 – Final Thoughts: What are We Grateful for This Year?
Listen to Previous Episodes
- Bonus Episode: Reflections on M&A Activity with Rusty Pepper
- Designing Impactful Merch with Jeremy Picker
- Productivity Hacks, Plus One Man’s Journey from Intern to CEO
- Optimizing the Print-on-Demand Business Model
- Building Legacies Featuring a Founding Fathers’ Promo Showdown
- Embarking on Printing and Branding Journeys
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