May 12, 2026

Siser North America announces the launch of its direct-to-consumer store now available at www.SiserStore.com. The store debuts alongside a fully redesigned website, marking a historic milestone and new era for the brand, according to a press release.

Since its introduction to the North American market, Siser has rapidly grown with its consistent quality, wide range of product options, and outstanding customer service, the press release says. But until now, customers were required to first connect with an Authorized Distributor, Reseller, or big box retailer before they could purchase Siser materials.

The new Siser Store gives crafters, professional decorators, and small business owners the ability to shop for heat transfer vinyl, decal vinyl, cutters, and accessories without the need to go through a third-party vendor.

“Over the last year, we’ve heard an increasing demand from our customers who want to purchase directly from Siser,” said Brett Murray, SVP of sales for Siser North America, in a press statement. “With the dominance of online shopping and an industry that looks radically different than it did just five years ago, we concluded it was time to introduce an official Siser Store. It’s now easier than ever before to stock up on your favorite materials or order a brand-new product on day one. We think our customers are going to love having the option to purchase directly from Siser for the first time!”

Beyond shopping, the new website retains all the resources from the previous site that customers rely on, including application instructions, cutter settings, and educational blog posts. Those who prefer to purchase through an Authorized Distributor or Reseller can continue to do so.

The preceding press release was provided by a company unaffiliated with Apparelist. The views expressed within do not directly reflect the thoughts or opinions of the staff of Apparelist.