This episode sponsored by S&S Activewear

In 2024, the big apparel decorating industry headline was the merger between S&S Activewear and alphabroder. As the industry closely followed along, the two brands worked to keep their customers updated on major changes.

In the May 2025 episode of the Apparelist podcast, Content Director Cassie Green connects with Frank Myers, CEO of S&S Activewear, to delve into the details of the merger. Frank provides an overview of how the process started, integration challenges, and the strategic decisions they’ve made. He also shares insights into industry trends and how the company has effectively kept communication transparent throughout the transition. Looking ahead, Frank teases future plans for the newly unified company.

Episode Notes and Key Time Stamps

• 00:39 – Introducing Frank Myers/Backstory of S&S and alphabroder Merger
• 01:43 – Details of the Merger Process
• 04:18 – Integration and Customer Communication
• 05:13 – Challenges and Strategic Decisions
• 13:01 – Future Trends and Industry Insights
• 18:23 – Final Thoughts and Resources

Resources and links:

• Integration information: ssactivewear.com/about/alphabroder
• The PRES&S: thehub.ssactivewear.com/press
• Get started with S&S: ssactivewear.com/welcometossactivewear