The apparel decorating industry continues to stay on the move, changing and adapting to new technologies, economic influences, and more. Over the last few weeks, several industry suppliers have announced new hires and promotions.

L.A.T. Apparel Welcomes Sarah Leonhirth

Sarah Leonhirth

L.A.T. Apparel welcomes Sarah Leonhirth to the team, bringing with her deep experience in sales leadership, distributor partnerships, and national account strategy across the apparel and lifestyle industries, according to a press release from the company.

Raised in Port-au-Prince, Haiti, Leonhirth brings a global perspective shaped by resilience and adaptability — qualities that continue to guide her leadership approach and her commitment to building meaningful, long-term partnerships, the press release says.

Leonhirth is an accomplished sales executive with a strong track record of driving revenue growth, strengthening market presence, and leading impactful sales initiatives. She is known for bringing teams, customers, and partners together around shared goals to deliver consistent, lasting results.

In her role as director of sales and strategic partnerships, Leonhirth will lead L.A.T. Apparel’s key strategic partnerships and oversee the inside sales team. She will focus on expanding core relationships, identifying new growth opportunities, and aligning sales channels to support continued growth.

“We are thrilled to add Sarah to the team,” said Rachel Newman, president of L.A.T. Apparel, in a press statement. “Her experience, leadership, and ability to build strong partnerships will play an important role in our continued growth.”

Fully Promoted Appoints Walter Miska as New Brand President

Walter Miska

Fully Promoted names Walter Miska as its new brand president, effective immediately. Miska is a former Fully Promoted franchise owner and regional vice president. He succeeds Andrew Titus, who was appointed president of Fully Promoted in late 2022 and led the brand through a significant growth period that included its 25th year in business.

“We are super excited to welcome Walter back to the Fully Promoted family,” said Titus in a press statement. “As we made this decision, we ultimately wanted someone who has a proven track record of business ownership experience and can take the momentum we’ve built to the next level. I couldn’t be more confident in Walter, and I’m excited about the brand’s trajectory as we continue investing in the resources and people needed to grow it further.”

Miska has deep roots in Fully Promoted as well as United Franchise Group (UFG), a global affiliate network of industry-leading brands, including Fully Promoted. Miska first became a Fully Promoted franchise owner in 2005 and grew his location into one of the top-performing businesses in the system, earning recognition including induction into the Hall of Fame, the President’s Award, and the Extraordinary Mentor Award.

He later returned to UFG as a Regional Vice President where he led a team of regional managers and worked closely with franchise owners across multiple brands on growth, development, and business performance. Overall, he brings 20-plus years of experience in franchise leadership, business ownership, and franchise development.

“It is an honor to be appointed president of Fully Promoted, a brand I am deeply passionate about and that has played such an important role in my career,” said Miska in a press release. “Fully Promoted is an outstanding brand that has continued to thrive in recent years — a direct reflection of Andrew’s innovative and strategic leadership, the team he has built, and the dedication of our franchise owners; many of whom I’ve had the pleasure of working with over the years. I’m looking forward to reconnecting with many of them and learning more about what’s working well across the brand today.”

Titus will fully transition into his role as president of UFG, a position he was appointed in January as part of an executive realignment at the company. He will remain involved in the strategic growth of Fully Promoted as Miska’s direct report.

SanMar Strengthens Sales Leadership with Two Promotions

Chantell McCall

SanMar Corporation announces two promotions within its sales organization. Chantelle McCall has been promoted to vice president, Inside Sales and Sales Operations, and Barb Herman has been promoted to vice president, Outside Sales.

McCall joined SanMar in 1991 and has played a pivotal role in the growth of the Inside Sales organization. During her tenure, she helped expand the team from approximately 15 people into a nationwide organization of more than 600 team members supporting customers across the United States.
In her new role, McCall will focus on developing strong leaders, creating operational clarity, and fostering a culture rooted in trust, accountability, and growth.

“Over the course of her career at SanMar, Chantelle has done an exceptional job leading and developing our inside sales organization,” said Steve Cuthbert, chief revenue officer at SanMar, in a press statement. “Her leadership has consistently delivered best-in-class service to our customers and strengthened our sales operations. This promotion is a well-deserved recognition of her impact and results.”

Barb Herman

Herman joined SanMar in 2006, bringing deep experience in the textile and decorated apparel industry. Since then, she has played a key role in establishing and strengthening the Outside Sales organization, building a solid foundation for long-term growth.

As VP of Outside Sales, Herman will broaden her responsibilities to include Digital Sales and Strategic Accounts. Her focus will be on developing people, deepening customer and partner relationships, and driving alignment across growth channels to better serve customer needs.

“Barb has played a critical role in building a strong, scalable outside sales organization,” said Cuthbert in a press release. “Her focus on talent development and leadership has positioned us well for continued growth, and I’m excited to see her impact in this role.”