Episode #75: Branding Together: Using Promo Products to Support Literacy Programs
Date: February 17, 2026
Duration: 51:15
Meet Christy and Brian Floriani, owners of BUKU Branding, a promotional products distributor that devotes 100% of its net profits to advancing literacy in America. The duo joins the February 2026 Branding Together podcast episode to talk about why they’re so passionate about bringing literacy to everyone, plus why promotional products serve as a great vehicle for a giveback business model.
Industry Headlines:
- PRINTING United Alliance’s 2026 Pinnacle Awards Now Open for Submissions
- Joint ASI-PPAI Study Finds Promo Among the Lowest Carbon Impact Advertising Channels
- Brother Industries Announces Plans to Acquire Mutoh
- Promo Insiders: What’s the Latest With Tariffs?
Branding Together February 2026 Time Stamps
01:41 – Industry Headlines and Updates
09:10 – Opening up 2026: Trends from the Trade Shows
19:38 – Introduction: Christy and Brian Floriana, Buku Branded
24:03 – Raising Money for Literacy Through Powerful Promo
36:59 – The Personal ‘Why’ and Future of Buku Branded
47:42 – Game: Promo Products and T-shirt Slogans for Literary Characters
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