Episode #69: Branding Together: Industry Wins, Holiday Rapid Fire, and What's to Come in 2026
Date: December 3, 2025
Duration: 52:50
Branding Together co-hosts Theresa Hegel and Cassie Green reflect on 2025, discussing industry headlines, significant wins, and innovations in the print and promotional products sectors. They highlight the importance of sustainability, the impact of the Sustainable Merch Summit, and the need for ongoing conversations about responsible practices in the industry.
Guests Jay Busselle and Jeff Solomon join the episode to continue the conversation about sustainability and tease what’s on tap for 2026.
The episode wraps up with a bit of fun including a rapid-fire holiday question round and looks ahead to 2026 and the future of sustainable branding.
New hire roundup:
- Nikki Stella joined ASI as senior VP of strategic relationships and initiatives
- Jill Albers returned to Bamko as VP of client success
- Alison Beletz joined Tekweld as Director of marketing
- DML Creation promoted Rosa Mielizza to national sales manager
Industry news and headlines:
- REGGIE Awards voting happening NOW (Theresa and Cassie have both been nominated)
- NFL expands its adaptive apparel line
- Register for ASI Orlando 2026
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