Episode #54: Branding Together: Optimizing the Print-on-Demand Business Model
Date: August 13, 2025
Duration: 44:41
Theresa Hegel, ASI, and Cassie Green, PRINTING United Alliance, dive into the latest industry headlines, including Landa Digital Printing’s bankruptcy and the highlights from the ASI Show Chicago. Other bid headlines include:
- Registration for PRINTING United Expo is open – grab your ticket now
- Meet the promo leaders at the top of their game with ASI’s 2025 Counselor Awards
The co-hosts also discuss strategies for preparing and staying successful during the upcoming busy holiday season, emphasizing the importance of good processes and strong supplier relationships.
Special guest Maddy Alcala, president of Gooten, joins the show to shed light on the rise of print-on-demand (POD) and how it is reshaping various industries.
The episode ends with a fun segment on alternative meanings for POD. What do you think POD could also stand for? Send in your funniest suggestions to Cassie Green at cgreen@napco.com, or Theresa Hegel at thegel@asicentral.com.
Branding Together Episode Eight Time Stamps
01:08 – Industry News Highlights
07:35 – Preparing for Busy Season: Tips for Distributors and Prints
17:22 – Guest Introduction: Maddy Alcala
23:10 – The Rise of Print-on-Demand
26:42 – Defining Print-on-Demand Across Verticals
28:39 – Sustainability in Print-on-Demand
31:52 – Advice for Implementing Print-on-Demand
35:39 – What Else Could “POD” Stand For?
Listen to Previous Episodes
- Building Legacies Featuring a Founding Fathers’ Promo Showdown
- Embarking on Printing and Branding Journeys
- Koell Collins of STBL Strategies, a Print and Promo Pioneer
- The Intersection of Sustainability in Print and Promo
- Luck or Preparation? How Hard Work Creates Opportunities in Print & Promo
- What We Love About the Print and Promo Industries
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