Episode #51: Branding Together: Building Legacies Featuring a Founding Fathers' Promo Showdown
Date: July 9, 2025
Duration: 45:19
ASI’s Theresa Hegel and PRINTING United Alliance’s Cassie Green delve into the latest news from the print and promo industries, including the much-anticipated ASI Show coming up in Chicago and recent industry mergers. Plus, deep-dive into the Alliance’s 2024-2025 Wages, Salaries, and Benefits Report.
They share personal anecdotes on navigating their careers in the evolving media landscape. Guest Billy Snyder of Big Frog Custom T-shirts & More (Cumming, Georgia) recounts his journey from a teen graphic designer to business owner and offers valuable advice for budding industry professionals.
The episode wraps with a humorous segment imagining the promotional products that historical figures like Betsy Ross, Alexander Hamilton, and George Washington would carry today.
Branding Together Episode Seven Time Stamps
01:58 – Exciting Industry Updates
09:04 – Sustainable Merch Summit Highlights
12:43 – Personal Journeys in the Industry
19:02 – Interview with Billy Snyder: From Graphic Designer to Business Owner
26:10 – Returning to Big Frog: The Decision
27:50 – Becoming the Owner and Building a Legacy
30:37 – Growth Strategies and Future Plans
34:26 – Advice for Aspiring Entrepreneurs
36:56 – Fun and Games: Founding Fathers Merch
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