STAHLS’ Announces Licensing Agreement with Major League Soccer
May 8, 2026
STAHLS’ announces an official licensing agreement with Major League Soccer (MLS) to deliver names, numbers, and customization components across on-field and retail applications.
Through this agreement, STAHLS’ will support MLS clubs, equipment managers, and retail partners with names, numbers, and embellishments. The company’s decoration solutions enable on-demand customization, allowing fans to personalize jerseys in real time and giving teams new flexibility to introduce innovative designs and special edition drops, according to a press release from STAHLS’.
“This partnership is about enhancing the connection between teams and their fans,” said Chris Hooks, vice president of Sports Licensing at STAHLS’, in a press statement. “With on-demand and heat printing capabilities, we’re helping clubs and retailers deliver premium, customized jerseys faster and more efficiently, whether that’s in the stadium or online. It creates more opportunities for fans to engage with their teams in a personal way.”
“Working with STAHLS’ marks an exciting step forward for Major League Soccer as we continue to elevate the quality, innovation, and accessibility of our fan merchandise,” said Rachel Hoagland, MLS SVP of Consumer Products, in the press release. “STAHLS’ is an industry leader with expertise in customization and on-demand decoration, and this agreement reflects our shared commitment to delivering a best-in-class experience for fans across the league.”
By combining heat printing expertise with scalable on-demand capabilities, STAHLS’ supports both on-field performance and retail environments, helping streamline operations while elevating product quality, it says in the press release. The result is a more dynamic merchandising model that benefits teams, retailers, and fans alike.
“Fans today expect more personalization and immediacy, and MLS is well positioned to meet that demand,” said Carleen Gray, CEO of STAHLS’, in a press statement. “Our focus is delivering the quality and reliability that professional sports require, while helping create memorable fan experiences through customization. This partnership reflects a shared commitment to innovation, growth, and the future of the game.”
This agreement with MLS is part of STAHLS’ broader investment in global soccer, with continued focus on expanding relationships across leagues, clubs, and tournaments worldwide.
The preceding press release was provided by a company unaffiliated with Apparelist. The views expressed within do not directly reflect the thoughts or opinions of the staff of Apparelist.
