Episode #84: Branding Together: How Creative Merch and Sales Strategies Shape the Future of Print and Promo
Date: May 7, 2026
Duration: 1:13:00
Join Branding Together co-hosts Theresa Hegel and Cassie Green as they explore the latest industry updates, innovative approaches to merchandising, and the importance of strategic storytelling in branding in the May 2026 episode.
After discussing some of the latest print and promo industry news, Hegel and Green dive deep into the world of creating unique branding campaigns that stand out in the world of overproduction, overconsumption, and overstimulation. To build those strategies, guest Mark Pomerantz of SalesWisdom provides sales advice and insight. He looks at why this has long been a gap in the industry and how to build a better sales program.
Finally, get a few laughs as Hegel and Green play “Overhyped or Underrated?,” a game that poses whether various apparel trends are still in … or whether they’ve run their course.
Industry Headlines
- PRINTING United Alliance Reinforces Long-Term Commitment to Workforce Development, Training, and Education for the Printing Industry
- Q1 Industry Sales Rise 1.8% as Inflation, Iran Conflict Weigh on Market
- Next Level Apparel Joins Oritain’s Global Membership Program
- Why Showrooms Still Matter in the Digital Age
Branding Together May 2026 Time Stamps
- 1:39 – Industry Headlines and Important News
- 12:44 – Navigating the Attention Economy
- 18:38 – Creating Lasting Impressions with Merch
- 20:52 – Avoiding “Stunt Promo”
- 24:23 – Meet Mark Pomerantz, SalesWisdom
- 27:44 – Biggest Sales Challenges
- 36:18 – Common Convergence Misconceptions
- 48:47 – Futurecasting Industry Trends
- 57:07 – Game: Overhyped or Underrated?
Listen to Previous Episodes
- April 2026: How Small Sustainability Changes Can Have a Big Impact
- March 2026: Retail Branding Secrets from the Creator of Atomicchild
- February 2026: Using Promo Products to Support Literacy Programs
- January 2026: Unveiling Our Special Merch Project, With Stanley/Stella
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