Date: June 19, 2025

Duration: 31:12

Sit down with Jenna Quaranta, or JQ as the industry knows her, to discuss her journey in the printing and promo industries. JQ is the director of sales training and development for HPG Brands and is well-known for her powerhouse sales strategies.

The Threads of Change conversation touches on JQ’s resilience in the face of trauma, her balanced approach to work and family life, and her insightful strategies for effective salesmanship. JQ shares personal stories — including her experience surviving the Route 91 festival mass shooting in Vegas and returning to the site for a Garth Brooks concert — emphasizing the importance of facing trauma and growing from it. She also provides actionable advice for salespeople, highlighting the necessity of asking hard questions, building genuine relationships, and maintaining a work-life balance.

Read the full article from Kristine Shreve on the topic of “relationship selling” to build on the tips from this episode of Threads of Change.

JQ – Threads of Change Episode Time Stamps

00:52 – Meet JQ: A Powerhouse Salesperson
02:16 – Overcoming Imposter Syndrome and Personal Challenges
05:09 – Facing Trauma and Finding Empowerment
11:45 – Balancing Work and Family Life
15:20 – Sales Wisdom from an Expert
17:15 – Overlooked Customers and Missed Opportunities
18:23 – Building Strong Customer Relationships
20:00 – The Importance of Asking Questions
27:22 – The Human Aspect of Sales

Past Episodes