Jeff Bender is the founder of Lion + Owl, a youth clothing company aimed at creating comfortable and inclusive clothing for children. A few years ago, Jeff teamed up with partners and created the company that is looking to redefine kids’ apparel.

Jeff shares the inspiration behind starting Lion + Owl, spurred by his experiences with his own children’s preferences and needs, including considerations for gender-diverse clothing. The discussion covers the unique features of Lion + Owl clothing, such as a tagless design, soft seams, and sensory-friendly materials, and the brand’s commitment to true gender-neutral sizing. Jeff also highlights the challenges and joys of starting a clothing line and his ultimate vision of making a meaningful impact by providing kids with clothes that enhance their confidence and comfort.

Apparelist podcast listeners are encouraged to connect with Jeff for further engagement and collaboration.