Meet Jeff Bender, founder of kids’ apparel brand Lion+Owl. Lion+Owl is a youth clothing company whose goal is to make clothes that all kids feel good wearing, with a focus on meeting the needs of gender- and neurodiverse kids. Built on his own experience with his children, Jeff teamed up with partners to create Lion+Owl, and now the company is looking to redefine kids’ apparel.

Hear more of Jeff’s story in this quick highlight video interview, where he shares the importance of diverse apparel for kids, how features such as soft seams and no tags make a difference, and why the clothing will help kids Be Brave wearing it. And stay tuned for a future episode of the Apparelist podcast, where Jeff joins us to take a deep dive into the story behind Lion+Owl.