This episode is sponsored by alphabroder.

The explosion of print-on-demand (POD) has everyone in the apparel decoration community buzzing. Many decorators from beginners to veterans are exploring what POD looks like, how it could benefit their business model, and why they should embrace it. But as with any business endeavor, research and planning is key, and sometimes, POD isn’t the right direction for some shops.

Join this month’s Apparelist podcast guests to dissect the ABC’s of POD. The lineup includes:

• David Clifton, Chief Marketing and Customer Experience Officer at alphabroder
• Drew Coffey, VP of POD Solutions, alphabroder
• John Piasta, VP of Business Development

Key Takeaways

• Everything from the global influences of sustainability and the COVID-19 pandemic to technologies such as direct-to-film (DTF) and direct-to-garment (DTG) have propelled the growth of POD
• The benefits of POD include access to new business channels, increased customization options, and more; however, there are challenges that POD printing presents
• POD will not replace screen printing, but rather, serves as a complementary business model to it
• Find out what Drew Coffey’s “Three C’s” of advice are and how they can help decorators be successful when it comes to print-on-demand

Check out the alphabroder Deco Hub for more information, as well as one business owner’s experience in the world of POD.