The founders of Culture Studio join Apparelist Content Director Cassie Green to talk about their journey from humble beginnings to the mega-decorator they are today. Run by four “brothers,” Culture Studio operates within the high-pressure space of event merch. The journey from just a few manual screen-printing presses to the 24 autos they currently run is filled with experiences and even funny stories.

Listen in as Rich Santo, Joey Santo, Nick Santo, and Carlo Oviedo recount what experiences have molded them into better leaders, what has made the business successful in the event merch space, and how company culture and communication have played a role in their growth.

Philosophies and Key Takeaways

• Their journey has been like war, and the brothers feel like who better to go into battle with than the people that will show up and fight with you — family.
• The business fosters a culture of energy that they will do something great and continue to disrupt the industry.
• Somehow, the “impossible” always gets done at Culture Studio, but their company culture ensures everyone can perform at peak level.
• A failure decorating for a One Direction tour wound up being a success — hear how they turned the situation into a victory.
• The proverbial “crystal ball” isn’t a mechanism to predict the future according to the group, but rather, a physical reminder of what not to do based on past experiences.