The printing industry is full of business opportunities, new endeavors, and avenues for growth. More and more, the concept of convergence is driving printers to explore other ways to use their equipment. This is evident in the world of apparel decorating.

Plenty of promotional products distributors are considering adding in-house apparel decoration to their services. With today’s technology, such as direct-to-garment, it’s a viable option … should it fit your business plan.

Amber Massey, Tshirts for Hope, and Jeff Meilander, Redwall, join host Cassie Green to discuss when the right (or wrong) time is to add decoration services, how to communicate with contract printers if you are outsourcing, and more.