Are you a shop owner that looks at their revenue and wonders, if it’s so high, why your apparel decorating business is failing? Are you the owner that never wrote a business plan and is struggling to find your niche? Have you been caught in a price war, racing to the bottom to beat your competitor only to experience the costly after-effects?

The challenges of creating healthy growth and profit within your apparel decorating business can be tough to overcome. Learning how to price your services properly, build a business plan that makes sense, and evaluating financials on a regular basis requires a high level of dedication and commitment.

Nick Gawreluk, founder of Print Profit, understands that struggle. Through years of research and education, however, he’s found that through heavy research and proper planning, your business can sustain a healthy profit.

Key Takeaways

• Business owners can’t just look at their revenue number to get a good picture of its performance — there are multiple factors that must be evaluated
• Racing to the bottom in pricing will only cause price erosion and customers to leave for better options
• There is no “Silver bullet” for the right pricing strategy; rather, decorators must make financial decisions through research into their market