Adding new printing technologies and verticals to your apparel decoration business is a fantastic opportunity for growth. Apparelist Content Director Cassie Green sat down with Eric Kahle, chief revenue officer of Visual Marking Systems and recently appointed Alliance board member, onsite at PRINTING United Expo 2023 in Atlanta to discuss the opportunities of convergence.

Throughout the conversation, Eric outlines Visual Marking Systems’ experience in convergence, what challenges it presented to his team, and ultimately the opportunities for growth it led to.

Key Takeaways

• Before exploring new technologies, you must understand the needs of your clients, strategize decisions, and know what the competition is up to
• You must understand your current partnerships and what you bring to the table
• Don’t be afraid to explore new markets — just do your homework first