Episode sponsored by alphabroder. 

The opportunity to expand into hard goods is not an uncommon one for apparel decorators. Offering a complete package of products to customers is a phenomenal way to grow a decorator’s business and improve the bottom line.

But, the challenge is that it’s no longer good enough to add hard goods like pens and mugs. Today’s apparel decorator must be that unique partner that brings the branding genius. Everything from which hard goods to add to your lineup to how they’re decorated must be considered for ultimate impact.

Hear directly from David Clifton, previously the chief marketing and customer experience officer at alphabroder, and Jeremy Picker, founder and creative director for AMB3R Creative, on how to become the best partner for all your clients’ soft and hard good decorating needs.

Key Takeaways

• Customers are already ordering hard goods, give them a reason to do it from you
• It takes time to bring on new product lines – not every one is right for your clientele
• Find partners you can trust
• Start simple and do your research

*BONUS TIP: Stay tuned in until the very end, where Jeremy Picker offers his final parting advice.