Episode #39: Threads of Change: Tackling Tough Topics in the Printing Industry
Date: March 17, 2025
Duration: 30:38
Recently, companies have been renaming, refocusing, or outright discontinuing their Diversity, Equity and Inclusion (DEI) programs because they’re being criticized or taking fire for having them. You can make an objective argument that things are better than they used to be, and by and large, they are. But improvements made aren’t always improvements kept. There are also many who argue that more change and improvement is needed.
One of the best ways to figure out where change is needed and how those changes should be implemented is to talk about the issues, calmly, openly, and with an aim toward solving the problem, not apportioning blame. Apparelist has partnered with Kristine Shreve on a new podcast, Threads of Change, and it’s designed to do just that.
The hope is that we’ll tell the story of a diverse and exciting printing industry that is growing and changing and making room for all — while, also, of course, being entertaining.
Connect with Threads of Change Co-Hosts
We want to hear from you! Whether it’s feedback, guest ideas, topics, or other questions, please connect with us. Here’s how to connect with Kristine:
Here’s how to connected with Cassie:
More Episodes
Episode #84: Branding Together: How Creative Merch and Sales Strategies Shape the Future of Print and Promo
Join Branding Together co-hosts Theresa Hegel and Cassie Green as they explore the latest industry updates, innovative approaches to merchandising, and the importance of strategic storytelling in branding.
Listen
Episode #83: Talking Sales Strategies with Kevin Baumgart
Kevin Baumgart of Sales Ink shares expert insights on how apparel decorators can transform their sales strategies. Decorators can discover practical tactics for proactive outreach, effective use of data, and more.
Listen
Episode #82: How 500 Level Uses Art and Micro-Moments to Dominate Sports Apparel
Joe Catlow, CEO of 500 Level, shares insights into building a unique sports apparel brand through innovative design and POD technology.
Listen
Episode #81: Threads of Change: How Small Businesses Can Thrive by Engaging with Local Government
Carolyn Cagle, owner of Strikke Knits in Stacy, Minnesota, explains why even simply paying attention to local government affairs positively impacts your business.
Listen
Episode #80: Branding Together: How Small Sustainability Changes Can Have a Big Impact
The April 2026 episode of Branding Together features insights from Julie Schneiderman of EcoSticks, who discusses industry certifications, innovative activations, and small behavioral shifts that can create big environmental impacts.
Listen
Episode #79: Resilience in Apparel: Persevering Through Natural Disaster and Finding Another Calling
Shane and Erin Lunsford, Grace Apparel Company, share the inspiring journey of building a resilient apparel business after a natural disaster.
Listen
Episode #78: Threads of Change: A Guide to Managing Anxiety for Small Business Owners
Kevin DeBruyn, owner of Adaptive Counseling and Case Management, discusses the prevalence of anxiety among small business owners.
Listen
Episode #77: Branding Together: Retail Brand-Building Secrets From the Creator of Atomicchild
As an entrepreneur, Jimmy Bryant of Atomicchild shares his perspective and advice for any promotional products distributor and apparel decorator that is blurring the lines with retail.
Listen