Episode #34: Branding Together: Opportunities and intricacies of the converging print and promotional products industries
Date: January 21, 2025
Duration: 27:52
As part of the ongoing partnership between PRINTING United Alliance and ASI, the two companies announce a new podcast series dedicated to convergence of the printing and promotional products industries, called “Branding Together.”
Hosted by Cassie Green, content director of Apparelist and editor at PRINTING United Alliance, and Theresa Hegel, executive editor, special projects and sustainability at ASI, the podcast will publish monthly episodes. While the overall goal of the podcast is to educate promotional products distributors (PPDs) about the intricacies of the printing industry, and vice versa, each episode will dive into a specific theme.
Branding Together Episode 1: Understanding Each Industry Plus New Year’s Resolutions
What does each industry need to know about the other? Find out in the premiere episode of Branding Together where Hegel and Green outline key notes about each industry. Plus, for a little bit of fun, the hosts put together a few New Year’s resolutions they feel the promo and print industries should stick to.
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Episode #84: Branding Together: How Creative Merch and Sales Strategies Shape the Future of Print and Promo
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Episode #80: Branding Together: How Small Sustainability Changes Can Have a Big Impact
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