In the ’90s, the Coed Naked name exploded onto the T-shirt scene. Launched from the college world as a way to earn beer money, the name grew into an almost-overnight sensation. With the extreme growth, however, came tough challenges and even extreme loss. But the story doesn’t have a sad ending.

Mark Lane, owner of Coed Sportswear, is one of the people that launched Coed Naked. He joins Apparelist podcast host and Content Director Cassie Green to discuss what the journey was like, offer insight on how to manage such rapid growth, and how to persevere through the biggest challenges of running an apparel business.

Tune in to get his experienced advice, glean some business management tips, and hear the fascinating story behind the Coed Sportswear journey.

Dive even deeper with Mark’s book, “The Coed Naked Truth: And the Triumphs and Pitfalls of Owning a Small Business.”