Editor’s hot take: The global lines are blurring. Trends seen in Europe continue to push their way into the U.S., and suppliers operating in the U.S. are looking to European markets for growth opportunities. Combined with a continuous reworking of supply chains, the global apparel market looks different than it did 10 years ago.

June 8, 2026

U.S. custom headwear brand Pukka is expanding into the U.K. and Europe through a partnership with industry consultant Andrew Law, distributor Specialist Sports, and golf marketing agency The Loop.

The launch was announced on March 20, 2026, with retailer accounts and ambassador club partnerships already being introduced across the region, according to a press release sent to media on June 8, 2026.

Pukka is bringing its fully customizable golf headwear program to European retailers and clubs, offering premium custom caps with flexible order quantities, fast turnaround times, and extensive design options, the press release states. The rollout will take place across the U.K. and Europe, with Specialist Sports handling distribution and The Loop leading marketing and communications.

The partnership aims to fill a gap in the market for accessible, high-quality custom golf headwear, as shared in the press release. Blank versions of top-selling Pukka styles are carried by Sportsman Cap & Bag and sold through distributors nationwide for use in the promotional industry. To find a distributor location, visit sportsmancaps.com.

The preceding press release was provided by a company unaffiliated with Apparelist. The views expressed within do not directly reflect the thoughts or opinions of the staff of Apparelist.