Date: April 15, 2025

Duration: 47:19

Join Branding Together co-hosts Theresa Hegel and Cassie Green as they discuss the intersection of sustainability in print and promo. They highlight recent changes in sustainability initiatives, updates to Promo for the Planet, and the testing of a new platform by PRINTING United Alliance to help track and report sustainability efforts. Both hosts also share their personal sustainability practices.

Later in the episode, guests Ben Grossman of Grossman Marketing Group and Swag Cycle, and Mel Lay of Allmade Apparel join in the conversation. They discuss their sustainability journeys, the progress of the promo and apparel industries, and the challenges they face, including greenwashing and supply chain complexity. The episode concludes with a fun segment on personal superpowers related to sustainability and a quiz on sustainability facts.

Branding Together Episode Four Time Stamps

01:26 – Sustainability News and Updates
06:54 – Personal Sustainability Practices
11:49 – Introducing guests Ben Grossman and Mel Lay
13:33 – Ben Grossman’s Sustainability Journey
15:07 – Mel Lay’s Path to Sustainable Apparel
19:00 – Swag Cycle’s Impact and Future Goals
25:06 – Innovations in Sustainable Apparel
26:32 – Challenges in the Sustainability
29:46 – Addressing Greenwashing and Supply Chain Issues
33:15 – Staying Motivated in Sustainability Efforts
38:08 – Fun and Engaging Sustainability Quiz