Join Apparelist podcast host Cassie Green as she sits down with Jesse Poteet of Startup Screen Printing.

They discuss Jesse’s journey into the screen printing industry, starting from his initial work as a graphic designer. Jesse shares insights on the pitfalls and benefits of offering discounts in the decorated apparel business. The conversation explores how discounts can create customer value but also how they can be detrimental if overused.

Jesse advises on the importance of adding value rather than cutting into margins and outlines strategic ways to use discounts without compromising business profitability. The episode concludes with thoughts on pricing services based on the value provided to customers.

Episode Notes and Key Time Stamps

• 01:24 – Meet Jesse Poteet: From Graphic Designer to Screen Printing Expert
• 04:36 – The Value and Perception of Discounts
• 06:22 – The Dangers of Overusing Discounts
• 08:34 – Strategies for Offering Discounts Effectively
• 14:25 – Balancing Friends and Family Discounts
• 17:15 – When to Offer Discounts: Timing and Strategy
• 19:35 – Jesse’s Passion for the Apparel Industry and Business Advice