Nov. 13, 2026

Nikki Stella

Vantage Apparel announces the appointment of Nikki Stella as its CEO, effective November 17, 2026. This appointment marks an important next chapter as it builds on the foundation established by founder and executive chairman Ira Neaman and the legacy of the late CEO Rob Watson while positioning Vantage for continued growth and innovation, the company shared in a press release.

Stella brings extensive leadership experience across the promotional products industry and specialty merchandise/licensed apparel markets, having held several prominent executive positions throughout her career. She previously served as CEO of Altitude Group, with operations in both the UK and North America, including its distributor business AIM Smarter; group president of Promo Marketing at NAPCO Media; and most recently SVP of Strategic Partnerships and Initiatives at Advertising Specialty Institute (ASI).

Her appointment comes at an important time for Vantage as the company honors the legacy of its late CEO, Rob Watson, while looking toward the future.

“Rob meant so much to this company and his contributions to Vantage and our industry will not be forgotten,” said Neaman in a press statement. “As we navigate this transition, our responsibility is to ensure that Vantage remains strong, continues to evolve, and is well-positioned for the future. Nikki brings tremendous depth of industry knowledge, proven leadership experience, and a strategic perspective that will be invaluable as we move forward.”

Stella recognizes the significance of the opportunity and the importance of building upon the foundation established by Watson.

“Rob was a respected colleague and friend who built something special at Vantage. I step into this role with deep respect for his legacy and the people who have helped shape this company,” said Stella. “Vantage has an incredible history, talented people, and a strong position in the industry. I look forward to working alongside the team and building upon Vantage’s success, embracing new opportunities, and leveraging technology and innovation to accelerate growth and shape Vantage’s next chapter.”

The preceding press release was provided by a company unaffiliated with Apparelist. The views expressed within do not directly reflect the thoughts or opinions of the staff of Apparelist.