Vantage Apparel announces the return of Rob Watson as the company’s new chief executive officer (CEO). With 20-plus years of industry experience and a successful tenure as Vantage’s chief experience officer, Watson’s return “signals a new chapter in the company’s growth and innovation,” Vantage says in a press release.

Ira Neaman, Vantage Apparel

Ira Neaman, Vantage’s current president and CEO will transition to president and executive chairman, shifting focus toward Vantage’s vision, strategy, and continued business development.

“Rob’s return to Vantage Apparel as CEO is an exciting development for our company,” says Neaman. “Rob’s extensive industry experience, combined with his prior contributions to our organization, positions him to lead Vantage to new heights. We are confident that under his leadership, we will continue to provide our customers with the highest quality promotional apparel and new, innovative services.”

During Watson’s previous tenure as chief experience officer, he helped enhance the customer experience, streamline operations, and drive business development initiatives.

In his new role as CEO, Watson will focus on advancing Vantage’s strategic initiatives, expanding the company’s product lines, and enhancing its market presence. His leadership skills and knowledge of the promotional apparel industry will help shape the company’s future.

“We have an exciting journey ahead, and I look forward to collaborating with our team and our distributor partners to drive our company forward in the industry,” Watson adds.

Vantage invites customers, partners, and industry peers to join in welcoming Watson back to the company. His return marks the third employee to return to Vantage in the last few months after some time away. In August, Vantage welcomed back Christopher Alfano as its chief digital officer and Fred Durand as its chief operating officer — both previously serving nine-year tenures with the company.