Atlantis Headwear announces the launch of the Carbon Footprint Atlantis (CF Atlantis) — a tool designed to accurately measure the carbon footprint of its products. This initiative marks a major milestone in the brand’s ongoing commitment to a more environmentally responsible production process.

“This isn’t just about tracking carbon — it’s about reducing it,” said Federico Pasini, vice president of Atlantis Headwear, in a press statement. “With this new system, Atlantis is building sustainability into every part of production, helping it create better products for people and the planet.”

The CF Atlantis follows a clear process based on compliance with international standards, analyzing every stage of a product’s life, such as where materials come from, how they are transported, energy used in production, and how waste is handled, reports the company. CF Atlantis uses real, specific data from Atlantis operations, breaking down emissions into detailed categories like fossil fuel, land impact, and emissions that come from natural sources. Atlantis states that this gives them a clear view of where emissions are highest and where real change can happen.

The CF Atlantis also helps Atlantis design more sustainable products. The system recommends using materials with lower emissions or making the products more energy efficient. The tool can test how small changes in its production process or transport can lead to big environmental benefits.

With CF Atlantis, the company believes it is shaping products that are better for people and the planet — and this is only the beginning. To read the full case study, please click here.

All Atlantis products are available through Sportsman Cap & Bag and its 17 distribution locations. For more information, visit sportsmancaps.com.

Read more about the industry’s push toward sustainability.

The preceding press release was provided by a company unaffiliated with Apparelist. The views expressed within do not directly reflect the thoughts or opinions of the staff of Apparelist.