Atlantis Headwear launched custom-designed, eco-conscious beanies for the 2025 Audi FIS World Cup women’s slalom race, which took place February 15, 2025. The company worked in partnership with the Kronplaz Ski Arena, located in the South Tyrol region of Austria.

Kronplatz, known for offering scenic ranges of slopes in the region, is reportedly a leader in sustainable mountain tourism, according to a press release shared by Atlantis Headwear. The resort has consistently aligned its operations with principles of environmental stewardship — this shared vision forms the backbone of its partnership with Atlantis, says the company.

For the 2025 edition of the World Cup event, Atlantis says that it not only wanted to develop a product that respects the environment, but something that would generate ecological awareness, integrating the principles of sustainability into every phase of the production process.

The new beanies feature a refreshed color palette and are made from low-impact, responsibly sourced materials. Each phase of production — from design to manufacturing — was carefully curated to reduce ecological footprint without compromising quality or comfort, Atlantis reports. The outcome is a product that aligns with Kronplatz’s Responsible philosophy. Together, Atlantis and Kronplatz have created something that excels not only in design and functionality but also serves as a symbol of environmental harmony, according to the press release.

To read the full case study, click here.

The preceding press release was provided by a company unaffiliated with Apparelist. The views expressed within may not directly reflect the thoughts or opinions of the staff of Apparelist.