Adidas Partners with Kris Andrew Small for Pride Collection
Apparel giant adidas has teamed up with Kris Andrew Small to release a pride collection just in time for Pride Month. The adidas Pride collection features bold and uplifting designs that not only support the LGBTQIA+ community, but also bring visibility to the present voices and celebrate those who pushed society forward in the past.
Styles from the adidas x Kris Andrew Small Pride collection are inspired by the Stonewall Activists Uprising in 1969, with the street style capsule decorated with a “Love Unites” message. Included in the collection is a range of apparel such as graphic T-shirts, dresses, hats, and jackets. The collection also includes popular sneaker styles such as the Forum, Superstar, and Stan Smith.
“From a concept point of view, I really wanted this collection to celebrate all the amazing sides of being queer and celebrating how far we as a community have come, but also reminding people that there are still so many people in the community that are vulnerable and repressed,” said Small in a press release.
The collection is also inspired by pop art and the graphic design of the 70’s and 80’s, an era that was, according to the release, deeply influential, creatively, to Small. He wanted the capsule to be a celebration of “movement, color, and joy,” which meant reworking the traditional visual language of pride with a unique approach to the designs (i.e. less emphasis on straight-forward rainbow art).
Like many other brands, adidas isn’t just limiting its support for the LGBTQIA+ community to Pride Month. The brand will continue its partnerships this year with Athlete Ally and Stonewall UK. Athlete Ally is focused on ending homophobia and transphobia in sports, while Stonewall UK has worked to transform the lives of many in the LGBTQIA+ community for the past 30 years.
The items in the collection are gender-neutral and sized from 2XS to 4XL in apparel with prices starting at $15. The adidas x Kris Andrew Small Pride collection is currently available at adidas.com.