Latest Peloton, Adidas Capsule Spotlights Digital Connectivity
In an apparel world where collaborations, capsules, and collections are the hot new trend, Peloton and adidas are teaming up yet again. The brand recently announced their latest apparel capsule — adidas x Peloton — which celebrates the digital fitness community. The collection is just one of many that the brands have worked together on previously, including a partnership with Beyonce.
The onset of COVID-19 in 2020 led to a massive influx of at-home fitness, with more and more people relying on digital connectivity to get their sweat on. This new collection pays homage to that digital trend, incorporating performance pieces that include dot textures with arrows evoking movement and progress. According to the announcement on the adidas website, “… the ombre tones are designed to feel like they’re pulsating as the body moves.”
Beyond the digital community emphasis, it also draws attention to hot topics like sustainability, with the collection being partly made with recycled materials. Inclusivity is also a key aspect, with styles available in inclusive sizing as well as a range of men’s, women’s, and all-gender pieces.
Launched on Jan. 10, the capsule consists of tanks, tights, shorts, T-shirts, crewnecks, sports bras, jackets, and joggers, available in prices ranging from $35-$90.
“As home fitness continues to grow, the importance of connectivity to a fitness coach and a fitness community is a must! This was the inspiration of this new adidas x Peloton collection — featuring digitized graphics that celebrates the digital connection between the community and their favorite Peloton instructors,” said Aimee Arana, general manager, global training at adidas, in the press release.
The collection can be found at adidas.com, apparel.onepeloton.com, and select adidas stores throughout the U.S., Canada, U.K., and Germany.