Target Teams up with LGBTQIA+ Brands, Artists for Pride 2022 Collections
Target has teamed up with several LGBTQIA+ brands and artists for a huge merch drop just ahead of Pride Month. There will be several different collections that highlight the LGBTQIA+ community, including styles from TomboyX and Humankind, as well as others. Some collections are already available, with others being dropped closer to June.
TomboyX was founded by Fran Dunaway and Naomi Gonzalez and makes underwear and activewear that any body can feel comfortable in regardless of size or gender. The 15-piece limited edition set that the brand will release with Target features packing underwear, compression tops, bras, boxers, briefs, and boy shorts. The collection also features a variety of prints, including a rainbow, Pride flag colors, and neutral colors.
Target also teamed up with Humankind, which was founded by Haily Marzullo and features swimwear that’s minimal and inclusive of every gender. Its collection with Target includes 11 pieces encompassing swim trunks, swim tops, tank tops, and unisuits, which will all be available in extended sizes and several different styles. Prints for this collection include rainbow stripes, color blocking, and rainbow sprinkles.
In addition to the two limited-edition collaborations from TomboyX and Humankind, Target is also selling a wider community Pride 2022 collection with other artists. Each one has created T-shirts, prints, home items, pet accessories, totes, and more with their unique designs.
Carrying the initiative even further, Target confirmed in a press release that it will continue its partnership with GLSEN, a brand that creates affirming, accessible, and anti-racist spaces for LGBTQIA+ students.
Items in the community Pride 2022 are currently available on target.com. Items from the TomboyX collection will be arriving at stores and online throughout the month of May, and those from Humankind will become available on May 25th.