Welcome to the first installment of Connected Threads, a video series that highlights the timely, relevant news and education from around the decorated apparel community. Each session, we will talk about engaging news headlines, blog posts and videos shared from industry sources, and articles from contributing writers that you need to read to help grow your business.

This week, we’re highlighting the following:

• Peloton continues its foray into the apparel market with its most recent collaboration with adidas
• Cincinnati Bengals fan sees skyrocketing sales for his apparel brand after Joe Burrow wore a T-shirt featuring his design
• Article: 5 Apparel Trends to Tap Into for 2022

In other news from around the industry, Tom Brady’s apparel brand is officially here, and HanesBrands announced a $2 million investment in three historically black colleges and universities. Don’t forget to check out all the links featured in this week’s newsletter, and of course, reach out to the team directly with any feedback and questions!