Episode #50: Print, Pivot, Platform: Innovating Apparel Decoration Technology
Date: July 2, 2025
Duration: 22:03
Robert Hake, founder of MOQ1, joins the Apparelist podcast to discuss his diverse experience in the apparel decoration industry, innovating apparel decoration technology, and more.
The conversation begins with Robert’s roots in the industry, from his college days working with fleece. The podcast covers the evolution of his business ventures, detailing how each one addressed industry needs for on-demand fulfillment and reduced inventory issues. Robert also shares insights into current trends, challenges, and advancements in digital printing technologies like direct-to-garment (DTG) and direct-to-film (DTF).
Episode Notes and Key Time Stamps
- 01:02 – Robert Hake’s Journey into the Apparel Industry
- 03:29 – Evolution of Business Ventures
- 05:55 – Challenges and Innovations in On-Demand Fulfillment
- 12:50 – Current Trends and Customer Expectations
- 15:32 – Unique Decorating Methods and Industry Challenges
- 20:32 – Final Thoughts and How to Connect with Robert
Listen to Past Episodes
- June 2025: Are discounts good or bad for your apparel decorating business?
- May 2025: Discussing the alphabroder and S&S integration
- April 2025: Creating inclusive children’s apparel
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