Rachel Newman | Credit: LAT Apparel

LAT Apparel announces the promotion of Rachel Newman to president. Since joining the company as chief commercial officer in 2024, Newman has been instrumental in shaping LAT’s strategic vision, strengthening brand alignment, and driving continued growth across all business channels, the company shared in a press release.

With more than 25 years of experience in the apparel industry, Newman brings a proven track record of leadership, innovation, and results. Prior to joining LAT, she held several senior roles at Hanesbrands, including VP/GM of the Printwear and Hanes Apparel divisions and VP of sales for Champion retail. During her tenure, she helped lead brand integrations, launched and grew the ComfortWash brand, and guided Hanes’ evolution into an e-commerce-driven business.

At LAT Apparel, Newman’s leadership has helped refine the company’s brand direction, deepen customer relationships, and elevate LAT’s position within the promotional apparel market, said the company. Her collaborative approach and focus on long-term strategy continue to move the organization forward.

“Rachel’s leadership, deep industry experience, and passion for the LAT mission make her the right person to lead us into the future,” said Jon Hays, CEO, in the press release. “She has an exceptional ability to balance innovation, operational excellence, and team development — all while keeping the customer at the heart of our decisions.”

Newman holds a B.S. in International Business from Bradley University and an M.B.A. from the University of North Carolina. Outside of work, she enjoys time with her husband and their three sons. The family resides in Georgia.

“I’m honored to step into this role and continue building on the incredible foundation our team has created,” said Newman. “LAT Apparel has always stood for quality, creativity, and strong partnerships. I’m excited for what’s ahead as we continue to grow and evolve together.”

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