Ball Ground, Georgia-based blank apparel manufacturer LAT Apparel welcomes Rachel Newman to the team as its chief commercial officer (CCO). Newman brings over 25 years of industry experience to the position, including roles in strategic growth, brand evolution, and leadership.

“I’m incredibly excited about joining LAT Apparel,” says Newman. “The transformation and consistent quality delivery in the past few years have positioned LAT as a leader in the promotional apparel industry. I look forward to contributing to the growth and development of LAT’s brand portfolio alongside the talented team.”

25 Years in the Industry

Newman’s career spans various roles, including vice president and general manager at Hanesbrands, overseeing the Printwear and Hanes Apparel divisions; in addition to playing a pivotal role as vice president of sales for Champion retail. She was a central figure in Hanesbrands’ acquisition and development strategies, including the acquisition of Alternative Apparel and the launch and growth of the ComfortWash brand. She also led the transformation of the Hanes Apparel business to thrive in e-commerce and developed relationships with major retailers for Champion, including Macy’s, Kohl’s, JCP, and TJX.

Gina Watson, CEO of LAT Apparel, adds, “We are thrilled to welcome Rachel to LAT Apparel. Her visionary leadership and unparalleled expertise in the apparel industry are exactly what we need to propel our brand to new heights. Rachel’s dedication to innovation and sustainability aligns perfectly with our core values, and I am confident that her contributions will not only enrich our team but also enhance our service to customers and partners alike.”

LAT Apparel focuses on creating affordable, elevated basics through design details, fabrics, fits, and styling. It has a commitment to producing garments with safety, ethical sourcing, and sustainability in mind, adhering to federal and state requirements, CPSIA compliance, WRAP certification, and Prop 65 compliance.