SanMar announces that it will carry headwear and bring exclusive performance apparel from Richardson to the industry.

Launching in January 2026, the initial Richardson lineup at SanMar will feature 15 exclusive apparel styles and 31 headwear styles — including the 112 Trucker — that are ideal for sports teams, retail brands, corporate businesses, and more, the company shared in a press release.

“SanMar’s unparalleled leadership in distribution truly sets the standard for our industry,” said Kelly Richardson, president and CEO of Richardson, in a press statement. “Their commitment to quality, innovation, and service is unmatched, and we are thrilled to be joining forces with a fellow family-owned company that shares our values and our dedication to customer satisfaction. This collaboration represents an exciting new chapter for Richardson, and we look forward to delivering exceptional products to our customers together.”

The strategic distribution partnership brings together a rich history in headwear and sportswear at Richardson with industry expertise in apparel product development and manufacturing at SanMar, the press release shared.

“We’re proud to bring customers the brand they’ve asked for more than any other, and to complement our industry-leading headwear and sportswear lines with Richardson’s iconic styles,” said Jeremy Lott, SanMar president and CEO. “Our similar histories as family-owned and operated companies made this a natural fit from the start, and our shared focus on quality and satisfying demand will be a huge win for customers.”

Richardson will be available for purchase on sanmar.com in January 2026.

The preceding press release was provided by a company unaffiliated with Apparelist. The views expressed within do not directly reflect the thoughts or opinions of the staff of Apparelist.