Stanley/Stella Brings Sustainable Blank Apparel to US, Partners with SanMar
Stanley/Stella, a Belgium-based manufacturer of sustainable blank apparel, announces its expansion into the U.S. market. Founded by CEO Jean Chabert in 2012, the brand focuses on innovation, quality, and responsibility — principles it’s now bringing to its U.S. operations, based in Los Angeles, California.
Making waves across Europe, the blank apparel company has operations across four continents. It works with 10 “carefully selected factory partners,” ensuring products hold up to its sustainability and product quality standards.
“Stanley/Stella isn’t just another apparel brand,” the company states. “We’re driven by a relentless passion to redefine what premium, sustainable fashion means — like no other. At Stanley/Stella, five key pillars set us apart: design, decoration, sustainability, cotton, and service. But more than that, it’s the people behind these pillars — our team’s ‘never settle for less’ attitude — that makes us unique. Our attention to detail, from the stitch of every garment to how we select our fabrics, ensures that every piece we create resonates with those who wear them.”
The January 2025 launch in the States coincides with an exclusive partnership with SanMar for nationwide distribution.
“Our partnership with SanMar allows Stanley/Stella to scale efficiently in the U.S.,” says Chabert. “SanMar’s unmatched logistics and nationwide reach enable us to offer seamless service to our U.S. customers, ensuring they receive the premium quality and support they expect from our brand 24/7.”
A Push for Environmentally Friendly Options
As U.S. consumers and organizations continue to value more quality garments and sustainability, Stella/Stanley saw an opportunity. Its products allow for 10-15% less ink consumption and a 35% reduction in pretreatment, according to the company.
Valuing traceability “from seed to garment,” Stanley/Stella has GOTS and GRS certifications. Each garment is made from 100% organic or recycled materials. Additionally, it hopes to reduce its carbon emissions by 30% by 2030.
The U.S. collection, which was previewed in part at PRINTING United Expo, will launch with 36 styles, including 18 sweatshirts, 16 T-shirts, and two bottoms in various colors.
