In Aspen, Colorado, Camp Aspen, an elevated loungewear brand, and Aspen Wildfire Foundation (AWF), a 501(c)3 funding wildfire preparedness and community education, collaborate to release a co-branded apparel collection with a purpose.

The Camp Aspen x AWF Collection includes a short-sleeve T-shirt, long-sleeve T, and Dad cap featuring a custom design that marries the Camp Aspen and AWF logos.

Credit: Camp Aspen

A portion of sales from the collection will go to AWF’s work to reduce wildfire impact across the Aspen fire district. Additionally, Camp Aspen pledges to donate a minimum of $25,000 to support AWF’s efforts.

“This collaboration is more than just apparel. It’s about resiliency, awareness, and community,” Chief Rick Balentine, president of the Aspen Wildfire Foundation, told ColoradoBiz. “When people wear these pieces, they’re helping carry our message far beyond the fireline. We’re thrilled to join forces with Camp Aspen in such a meaningful way.”

Maidie Ryan, president of Camp Aspen, added: “Partnering with AWF allows us to do what we love, design great clothing, while supporting something we care deeply about: protecting Aspen’s future. This collection represents more than comfort and style. It stands for connection and community.”

The collab comes at a time when Colorado is at its highest risk for wildfires — July and August — when summer temperatures hit highs and vegetation is at its driest.

To help the Centennial State in its preparedness, shop the collection at www.campaspen.com.