Culture Studio announces the official launch of a blanks line, dubbed COLLECXION. The ready-to-decorate and fully customizable garments are now available to all Culture Studio partners through direct wholesale and custom production channels.

According to Rich Santo, CEO of Culture Studio, COLLECXION has been in pilot testing for several years. “It has taken significant time and effort to develop these products, designed not just as fashion statements but as solutions to a technical challenge,” he says in an exclusive interview with Apparelist.

In a press release from Culture Studio, the company shares that COLLECXION offers a curated range of core styles — from domestically-sourced T-shirts and hoodies to cut-and-sew pieces and custom denim. In addition to the blanks, COLLECXION offers full-service private label support — including woven tags, branded neck prints, custom packaging, and cut-and-sew development — to provide partners retail-ready garments under their own label.

The blanks in the COLLECXION line from Culture Studio

Credit: Culture Studio

“As part of the naming convention for the Private Label Collection, our line is specifically designed for touring,” explains Santo. “We blend U.S.-made products with imported options to deliver the best of both worlds. Additionally, we offer a mix of custom and in-stock choices. The brand was established with the goal of being a private label, tailored specifically for other brands.”

Santo points out that the intention is not to compete with brand partners, but instead “support them by driving volume programs that provide them with a steady stream of revenue.

“We recognize the challenges that come with this profession, and if we can assist another decorator in accelerating their learning process, we’re more than happy to help.”

In an industry filled with innovation, Santo also mentions that Culture Studio is always exploring what’s next. “We are launching products constantly and always searching for a technical challenge to solve and mill partners to collaborate with on custom items unique to the COLLECXION,” he says.

To explore the full line or inquire about private label collaboration, contact your account manager or click here to download the deck.